OLA wanted to limit the loss of market share to private labels and decided to launch a country-wide loyalty program that was going on after the summer peak. The Dutch have a very Calvinistic concept of ice cream: you don’t eat it unless it’s really warm (refreshment) or unless you’ve done something to deserve it… Continue reading OLA – Time for a reward
Author: Paul Best
OLA – Water Games
Ola (Unilever Ice Cream) wanted mothers to know that water-based ice creams are a healthier choice for their children, as children are the main drivers in the selection of ice cream. The challenge was to generate a positive brand perception among children. How? Children know everything is more fun with water, so we decided to… Continue reading OLA – Water Games
shell – #KeepBritainMoving
We helped Shell launch its new payment system by making a virtue of what the company does – It Keeps Britain Moving.
veet – femme fatale
Veet is often seen as a mundane yet necessary beauty routine. We turned this notion on its head by evoking a touch of glamour and showing the confidence it brings all women.
toyota suv range – because
Rolling out across Europe, the ‘Because’ platform comprises four individual campaigns to promote all four of Toyota’s leading SUV models, including the Land Cruiser, the Hilux, as well as its Hybrid SUVs C-HR and RAV4. The targeted communications platform plays on personal and real-world barriers that stop people living their lives to the full, and… Continue reading toyota suv range – because
mcdonald’s – monopoly
Working on the world’s largest promotion was a WIN-WIN situation. We added a twist to the long-running campaign that meant you would always win. work cooked up for TMSW London
fiat 500 – in 70’s colours
Fiat 500 in 70s colours proved so successful, the client still has the posters hanging proudly in their boardroom. work funkyfied for Krow
#PersilStainMagic
Persil is tough on stains, but selling washing powder isn’t seen as particularly exciting. So we added a touch of magic and made Mum centre stage. work magic-up for TMW London
mondelez in-store promotion
work dream up for Leo Burnett/ARC London
surf – FB app game
Mirco gaming mums loved growing their fragrant flowers that mirrored Surf’s long lasting flowery product range. work grown for RazorFish London and adapted for global markets