Persil is tough on stains, but selling washing powder isn’t seen as particularly exciting. So we added a touch of magic and made Mum centre stage.
![](http://www.paulbest.me/wp-content/uploads/2018/10/paulbest_nikstewart_persil_site_persilstainmagic_stains_vines_tmw_-1024x1063.jpg)
work magic-up for TMW London
Big Ideas | Creative Consultant | Big Strategy | Web3 | Content Creator | Art & Copy
Persil is tough on stains, but selling washing powder isn’t seen as particularly exciting. So we added a touch of magic and made Mum centre stage.
work magic-up for TMW London