OLA wanted to limit the loss of market share to private labels and decided to launch a country-wide loyalty program that was going on after the summer peak. The Dutch have a very Calvinistic concept of ice cream: you don’t eat it unless it’s really warm (refreshment) or unless you’ve done something to deserve it… Continue reading OLA – Time for a reward
Category: Experiential
OLA – Water Games
Ola (Unilever Ice Cream) wanted mothers to know that water-based ice creams are a healthier choice for their children, as children are the main drivers in the selection of ice cream. The challenge was to generate a positive brand perception among children. How? Children know everything is more fun with water, so we decided to… Continue reading OLA – Water Games
shell – #KeepBritainMoving
We helped Shell launch its new payment system by making a virtue of what the company does – It Keeps Britain Moving.